Dip a Toe Into New App Swimply

by | May 2023

Fun, spontaneous young adult parents, playing at their summer house, at the pool. A father is inside the pool with their two years old sun, while cute looking mom, a brunet, is passing the son to her husband. All smiling, enjoying, and having fun


Swimply offers another way to dive into pool life.

The Land of 10,000 Lakes. We’re well-versed in one of our state’s most-used taglines. Minnesotans certainly embrace their water lives—but not everyone enjoys swimming among aquatic life and, at times, invasive species. And even fewer folks own home pools.

There are approximately 10.7 million swimming pools in the United States (about 10.4 million of the pools are residential and 309,000 are public), according to the Pool & Hot Tub Alliance. While those figures might appear to be high, note that they equate to about one pool for every 31 people in the U.S. What is everyone else doing when they want to take a dip, host a pool party or need some quality float time?

Swimply, best described as the Airbnb or VRBO of the pool set, offers an option for those willing to pay the price for pool time privacy. For an average of $45 an hour (costs vary), renters can secure the use of a pool in over 125 markets across the U.S., Canada and Australia.

At press time, home pools available for rent around the Metro include sites in Maple Grove. For those willing to drive a bit farther, there are spots in Eagan, Edina, Lake Elmo, Lakeville, the Lake Minnetonka area, Osseo, Prior Lake, Stillwater, Woodbury and more. (Availability fluctuates, so check the website before making plans.) Take note: One of top 10 rented indoor pools on the platform is in Minneapolis, according to Asher Weinberger, Swimply co-founder and COO.

Similar to booking short-term homestays, parties search the website for indoor/outdoor pools in the desired locations. Sites include amenity information and stipulations. In this pandemic-influenced world, Swimply mandates time between bookings, so hosts can sanitize the pool and adjacent areas before the next renters arrive.

Once renters arrive at a pool, does the homeowner stick around? Weinberger says, “We find that some hosts choose to be home during rentals and others don’t. This is completely up to the host as they are not forced to leave their home.”

Psst. One more thing. What about, you know, where to go to the bathroom? Swimply hosts aren’t required to provide a bathroom and/or changing area, but the company notes that more than 80 percent of the sites do offer them.

Making a Splash

The company, based in Los Angeles, was cofounded in 2019 by Weinberger and Bunim Laskin, who met during an entrepreneurship event and discovered they both were on a mission to provide pool access to those who wanted to swim at a home-based pool without the cost of ownership, according to Weinberger. On the flip side, they also were in search of a way for pool owners to maximize the use of their pools while offsetting the costs of ownership.

With the help of Google Earth, the enterprising duo located homes with pools and went straight to the sources—knocking on doors to inquire if the owners were interested in renting out their pools. It worked. Within a few weeks of launching the website, thousands of bookings were made.

What does the future hold? While pickleball and tennis courts have limited availability, they are not fully scoped at this point and remain in beta, as do other types of rental elements, including sport courts, home gyms and more.

Swimply @swimply


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